Web Development

Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). This can include web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. However, among web professionals, "web development" usually refers to the main non-design aspects of building web sites: writing markup and coding. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services.

For larger organizations and businesses, web development teams can consist of hundreds of people (web developers). Smaller organizations may only require a single permanent or contracting webmaster, or secondary assignment to related job positions such as a graphic designer and/or information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department.

Web Development can be split into many areas and a typical and basic web development hierarchy might consist of:

Client Side Coding

    * Ajax Asynchronous JavaScript provides new methods of using JavaScript, and other languages to improve the user experience.

    * Flash Adobe Flash Player is an ubiquitous browser plugin ready for RIAs. Flex 2 is also deployed to the Flash Player (version 9+).

    * JavaScript JavaScript is a ubiquitous client side platform for creating and delivering rich Web applications that can also run across a wide variety of devices. It is a dialect of the scripting language ECMAScript.

    * jQuery Cross-browser JavaScript library designed to simplify and speed up the client-side scripting of HTML.

    * Microsoft Silverlight Microsoft's browser plugin that enables animation, vector graphics and high-definition video playback, programmed using XAML and .NET programming languages.

    * HTML5 and CSS3 Latest HTML proposed standard combined with the latest proposed standard for CSS natively supports much of the client-side functionality provided by other frameworks such as Flash and Silverlight

Looking at these items from an "umbrella approach", client side coding such as XHTML is executed and stored on a local client (in a web browser) whereas server side code is not available to a client and is executed on a web server which generates the appropriate XHTML which is then sent to the client. The nature of client side coding allows you to alter the HTML on a local client and refresh the pages with updated content (locally), web designers must bear in mind the importance and relevance to security with their server side scripts. If a server side script accepts content from a locally modified client side script, the web development of that page is poorly sanitized with relation to security.

Server Side Coding

    * ASP (Microsoft proprietary)
    * CSP, Server-Side ANSI C
    * ColdFusion (Adobe proprietary, formerly Macromedia, formerly Allaire)
    * CGI
    * Groovy (programming language) Grails (framework)
    * Java, e.g. Java EE or WebObjects
    * Lotus Domino
    * Perl, e.g. Catalyst, Dancer (all open source)
    * PHP (open source)
    * Python, e.g. Django (web framework) (open source)
    * Real Studio Web Edition
    * Ruby, e.g. Ruby on Rails (open source)
    * Smalltalk e.g. Seaside, AIDA/Web
    * SSJS Server-Side JavaScript, e.g. Aptana Jaxer, Mozilla Rhino
    * WebDNA (WSC proprietary)
    * Websphere (IBM proprietary)
    * .NET and .NET MVC Frameworks (Microsoft proprietary)

The World Wide Web has become a major delivery platform for web development a variety of complex and sophisticated enterprise applications in several domains. In addition to their inherent multifaceted functionality, these web applications exhibit complex behavior and place some unique demands on their usability, performance, security and ability to grow and evolve. However, a vast majority of these applications continue to be developed in an ad-hoc way, contributing to problems of usability, maintainability, quality and reliability. While web development can benefit from established practices from other related disciplines, it has certain distinguishing characteristics that demand special considerations. In recent years of web development there have been some developments towards addressing these problems and requirements. As an emerging discipline, web engineering actively promotes systematic, disciplined and quantifiable approaches towards successful development of high-quality, ubiquitously usable web-based systems and applications. In particular, web engineering focuses on the methodologies, techniques and tools that are the foundation of web application development and which support their design, development, evolution, and evaluation. Web application development has certain characteristics that make it different from traditional software, information system, or computer application development.

Web engineering is multidisciplinary and encompasses contributions from diverse areas: systems analysis and design, software engineering, hypermedia/hypertext engineering, requirements engineering, human-computer interaction, user interface, information engineering, information indexing and retrieval, testing, modelling and simulation, project management, and graphic design and presentation. Web engineering is neither a clone, nor a subset of software engineering, although both involve programming and software development. While web engineering uses software engineering principles, web development encompasses new approaches, methodologies, tools, techniques, and guidelines to meet the unique requirements for web-based applications.

Client Side + Server Side

    * Google Web Toolkit provides tools to create and maintain complex JavaScript front-end applications in Java.

    * Dart provides tools to create and maintain complex JavaScript front-end applications as well as supporting server-side code in Dart (programming language).

    * Opa is a high-level language in which both the client and the server parts are implemented. The compiler then decides which parts run on the client (and are translated automatically to JavaScript) and which parts run on the server. The developer can tune those decisions with simple directives. (open source)

    * Pyjamas is a tool and framework for developing Ajax applications and Rich Internet Applications in python.

    * Tersus is a platform for the development of rich web applications by visually defining user interface, client side behavior and server side processing. (open source)


However languages like Ruby and Python are often paired with database servers other than MySQL (the M in LAMP). Below are example of other databases currently in wide use on the web. For instance some developers prefer a LAPR(Linux/Apache/PostgreSQL/Ruby on Rails) setup for development.

Database Technology

    * Apache Derby
    * DB2 (IBM proprietary)
    * Firebird
    * Microsoft SQL Server
    * MySQL
    * Oracle
    * PostgreSQL
    * SQLite
    * Sybase
    * WebDNA

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Internet Marketing

Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.

Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies.

In 2008, The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found that the potential for collecting data was up to 2,500 times per user per month.

Types of Internet Marketing

Internet marketing is broadly divided in to the following types:

    * Display advertising: the use of web banners or banner ads placed on a third-party website or blog to drive traffic to a company's own website and increase product awareness.

    * Search engine marketing (SEM): a form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization techniques.

    * Search engine optimization (SEO): the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

    * Social Media Marketing: the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn.

    * Email Marketing: involves directly marketing a commercial message to a group of people using electronic mail.

    * Referral Marketing: a method of promoting products or services to new customers through referrals, usually word of mouth.

    * Affiliate Marketing: a marketing practice in which a business rewards one or     more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.

    * Inbound Marketing: involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.

    * Video Marketing: This type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or service Online video is increasingly becoming more popular among internet users and companies are seeing it as a viable method of attracting customers.

Advantages

Internet marketing is inexpensive when examining the ratio of cost to the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and to purchase products and services conveniently. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.

Internet marketers also have the advantage of measuring statistics easily and inexpensively; almost all aspects of an Internet marketing campaign can be traced, measured, and tested, in many cases through the use of an ad server. The advertisers can use a variety of methods, such as pay per impression, pay per click, pay per play, and pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, to visit a website, and to perform a targeted action.

Limitations

One of the challenges that internet markets face (as does the general public) is that many internet products are outright scams or promoted with deception making it difficult to know what one is buying. This is especially the case with products that are supposed to train or aid internet marketers in making money. While the quality of products has improved in the past few years, ethics is still often missing in internet marketing. Many so-called money making products are "empty boxes" in which there is essentially nothing there yet a buyer is to make money by reselling this empty box to others. Pyramid schemes are also still prevalent.

The consumer is unable to physically feel or try on the product which can be a limitation for certain goods. However a survey of consumers of cosmetics products shows that email marketing can be used to interest a consumer to visit a store to try a product or to speak with sales representatives.

Marketer will not be able to use the x-factor/personal touch factor/human touch factor to influence the audience as the marketing is completely based on the advertisement and the information that the advertisement might lead to [websites, blogs and other channels].

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Web Designing

Web design is a broad term covering many different skills and disciplines that are used in the production and maintenance of websites. The different areas of web design include; web graphic design, interface design, authoring; including standardised code and proprietary software, user experience design and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up, but this is a grey area as this is also covered by web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

Web design is the creation of Web pages and sites using HTML, CSS, JavaScript and other Web languages. Web design is just like design in general: it is the combination of lines, shapes, texture, and color to create an aesthetically pleasing or striking look. Web design is the work of creating design for Web pages.

What is Web Design ?

Web design is the planning and creation of websites. This includes the information architecture, user interface, site structure, navigation, layout, colors, fonts, and imagery. All of these are combined with the principles of design to create a website that meets the goals of the owner and designer.

Design is a Part of Web Design

Design is a key part of web design. This includes both the design principles: balance, contrast, emphasis, rhythm, and unity and the design elements: lines, shapes, texture, color, and direction. By putting these things together, a web designer creates websites.

Web Design Has Many Different Roles

When you do web design you can work on entire sites or individual pages and there is a lot to learn to be a well-rounded designer:

    * HTML
    * CSS
    * JavaScript (and Ajax)
    * CGI programming
    * PHP, ASP, ColdFusion scripting
    * XML
    * Information architecture
    * SEO
    * Server management
    * Web strategy and marketing
    * Ecommerce and conversions
    * Design
    * Speed
    * Content
    * And so much more

Most designers don't try to cover all of it. Instead, they focus on one or two areas where they can excel and work with other people on the rest. But the good news is that there is always going to be something new to learn.

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Webstatistic

Webstatistic is a web development and internet marketing company with more than 5 years of experience in delivering web development and internet marketing solutions. We have deliver value over and beyond client's expectations. We have more than 60% client retention rate which is growing day by day. We have extremely loyal and motivated team catering clients from more than 50 countries across the globe. We have small yet strong team with offices in more than three states in India. In another words, we care for our clients and our relationships with our clients.

At Webstatistic we value passion, loyalty and innovative thinking. We believe every project and every client is important to us and we work hard for the success of our client. We love to listen from our clients which help us to understand our client more. We deliver solutions not for today but the solutions that allow our clients to achieve their goals.. There are many web developing companies that rely on Webstatistic for their web development and internet marketing needs. Webstatistic helps companies derive the business values that they have always been looking for from IT investments. We deliver measurable business value in 3 ways.

Web Designing

The online presence is must for every business. It gives 24 Hour service to client. We offer web designing services with exceptional designs using great tools like Photoshop and Dreamviewer.

Internet Marketing

Internet marketing is the best and affordable way to communicate with the client and explain them about company's services. We offer best internet marketing services which help client's getting extra sales and good bottom line.

Web Development

Out Web Development services are based on our clients. We understand that every client has different needs and we help our clients in building applications which are easy to use with excellent graphic user interface..

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